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This site has the following in the web site, "Leave a message I will Call you back." We noticed that the web site also stated " As a local Firefighter I take pride in the job and the service that I provide to the community." It also stated " The same goes for the service that I provide to the loyal customers of Discount Dermestid Beetles. We take great pride in giving a quality product and most of all being honest and upfront with everyone. Stop boiling and ruining the quality of your skulls, make the switch to Dermestid Beetles today. All beetles are shipped with priority shipp." The header had dermestid as the highest ranking keyword. It was followed by beetles, skulls, and skull cleaning beetles which isn't as ranked as highly as dermestid. The next words the site uses is beetle. dermestid was also included and will not be understood by web crawlers.